UC Berkeley professor of Cognitive Science and Linguistics George Lakoff explores how successful political debates are framed by using language targeted to people's values instead of their support for specific government programs in this public lecture sponsored by the Helen Edison Series at UC San Diego in 2005. [11/2005] [Show ID: 11194] More from: Helen Edison Lecture Series (https://www.uctv.tv/helen-edison) Explore More Public Affairs & Politics on UCTV (https://www.uctv.tv/public-affairs) Public Affairs UCTV goes beyond the headlines to explore economics, public policy, race, immigration, health policy and more. Hear directly from the researchers so you can be informed to make important decisions. Explore More Humanities on UCTV (https://www.uctv.tv/humanities) The humanities encourage us to think creatively and explore questions about our world. UCTV explores human culture through literature, history, ethics, philosophy, cinema and religion so we can better understand the human experience. UCTV is the broadcast and online media platform of the University of California, featuring programming from its ten campuses, three national labs and affiliated research institutions. UCTV explores a broad spectrum of subjects for a general audience, including science, health and medicine, public affairs, humanities, arts and music, business, education, and agriculture. Launched in January 2000, UCTV embraces the core missions of the University of California -- teaching, research, and public service – by providing quality, in-depth television far beyond the campus borders to inquisitive viewers around the world. (https://www.uctv.tv)